The brief
The brand had a wide, visually expressive menu, but that energy could quickly become noisy on a small screen. The experience had to stay playful without hiding categories, pricing, location details, or the next ordering action.
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Food brand & ordering website
SweetPop Ordering Food Website
2026
A bold food website that turns SweetPop’s playful identity into a clear menu and ordering journey.
Selected product direction01 / Featured
Project frame
Built for clarity,
ready to grow.
A bold food website that turns SweetPop’s playful identity into a clear menu and ordering journey.
ProductFood brand & ordering website
ScopeBrand directionWeb designCommerce flow
Timeline2026 · Ongoing
The system
We built a responsive brand system around oversized typography, rich food art, clear category filters, and a persistent order flow. Menu selections are translated into a structured WhatsApp message, while dedicated location and link pages keep every customer path connected.
What changed
SweetPop needed a digital home that felt as energetic as the food itself while making it effortless for customers in Mataram to discover products, understand availability, and move into an order.
- 4connected customer routes
- 7clear menu categories
- 1direct ordering handoff
Selected deliverables
- 01Brand direction
- 02Web design
- 03Commerce flow
- 04Development
Visual sequence
From flow
to detail.
A closer look at the screens, interactions, and product moments that shape the complete experience.
01Product view
02Product view
03Product view
04Product view
05Product view
06Product view
07Product view
08Product view
09Product view
10Product view